Snickers Workwear is a part of Hultafors Group and was founded by the craftsman Matti Viio in 1975. We make durable, functional workwear for craftsmen.

Snickers Workwear

Executive Vice President Snickers Workwear Andreas Ytterdal

Business Control Christina Holmen

HR Siri Lundberg

Sales Development Henry Lundberg

Marketing & Digital Kristin Lundmark

Workwear Commercial Offer & Product Development Workwear Supply Chain Ulrika Lindgren

Sales Nordics Andreas Ytterdal

Sales UK & Ireland David Macken

Sales Benelux & France Frederik Van Maldegem

Sales Dach, Italy & Poland Svenja Weber

PPE – Personal Protection Equipment

President PPE Europe Anders Hülse

Finance Linda Olofsson

HR Bas Teepe

Business Development / Strategy Magnus Borg

Solid Gear & Snickers Workwear Andreas Ytterdal

Fristads Anders Hülse

Emma Conny Moonen

Head Protection Collin Mackenezie

Hultafors Group Management

CEO Martin Knobloch

CHRO Bas Teepe

CFO Jens Eriksson

President PPE Europe Anders Hülse

President HardWare Europe Torbjörn Eriksson

President HW North America Peter Chatel

Snickers Workwear - A Part Of Hultafors Group

Snickers Workwear was founded by the craftsman Matti Viio in 1975, he began to make durable, functional, and stylish workwear for craftsmen, everything from work trousers to tool belts. Staying true to our heritage for more than 45 years is what has made Snickers Workwear into the innovative brand it is today. In 2007, the brand became part of Hultafors Group whose vision is to create and offer professional craftsmen safety, protection, and efficiency in their everyday lives.

Hultafors Group also includes brands such as Hultafors, which supplies craftsmen with rulers, hammers, and spirit levels, Wibe Ladders offers safe and durable ladders, Solid Gear Footwear creates safety shoes for craftsmen and Hellberg Safety manufactures active hearing protection with Bluetooth.