Management
Snickers Workwear is a part of Hultafors Group and was founded by the craftsman Matti Viio in 1975. We make durable, functional workwear for craftsmen.
Snickers Workwear
Executive Vice President Snickers Workwear Andreas Ytterdal
Business Control Christina Holmen
HR Siri Lundberg
Sales Development Henry Lundberg
Marketing & Digital Kristin Lundmark
Workwear Commercial Offer & Product Development Workwear Supply Chain Ulrika Lindgren
Sales Nordics Andreas Ytterdal
Sales UK & Ireland David Macken
Sales Benelux & France Frederik Van Maldegem
Sales Dach, Italy & Poland Svenja Weber
PPE – Personal Protection Equipment
President PPE Europe Anders Hülse
Finance Linda Olofsson
HR Bas Teepe
Business Development / Strategy Magnus Borg
Solid Gear & Snickers Workwear Andreas Ytterdal
Fristads Anders Hülse
Emma Conny Moonen
Head Protection Collin Mackenezie
Hultafors Group Management
CEO Martin Knobloch
CHRO Bas Teepe
CFO Jens Eriksson
President PPE Europe Anders Hülse
President HardWare Europe Torbjörn Eriksson
President HW North America Peter Chatel
Snickers Workwear - A Part Of Hultafors Group
Snickers Workwear was founded by the craftsman Matti Viio in 1975, he began to make durable, functional, and stylish workwear for craftsmen, everything from work trousers to tool belts. Staying true to our heritage for more than 45 years is what has made Snickers Workwear into the innovative brand it is today. In 2007, the brand became part of Hultafors Group whose vision is to create and offer professional craftsmen safety, protection, and efficiency in their everyday lives.
Hultafors Group also includes brands such as Hultafors, which supplies craftsmen with rulers, hammers, and spirit levels, Wibe Ladders offers safe and durable ladders, Solid Gear Footwear creates safety shoes for craftsmen and Hellberg Safety manufactures active hearing protection with Bluetooth.