Our mission

Inspiring demanding professionals to a smarter and safer worklife.

Snickers Workwear has changed a lot since it was a small Swedish company that revolutionized work clothes in the 1970s. But today, as well as back then, we focus on making working life better, smarter and safer. That’s our reason for being.

Everything we do is based on our end-users. Our role is to find solutions that simplify and improve for them and to inspire them and our whole industry to become better, more productive and user-focused.

We strive to push the limits everyday and constantly try to redefine the concept of modern workwear. But, in the end Snickers Workwear is not really about what we do, but what we enable our users to do.